Thursday, April 24, 2003
You Don't Say...
This is one of those things that drives me up the wall about journalism today, particularly sports journalism. USAToday posted an AP story today reporting LeBron James will announce tomorrow that he is declaring himself eligible for the NBA draft. Two things bug me about this.
I liken this PR-journalism to junk mail: hey, you don't have to help the missing kid on the back of that post card or accept the credit card you're being offered, we're just giving you the information so you can make a decision for yourself; hey, I know you didn't request this porn-site address or information about this weightloss program, but I'm just giving you the information, in case you didn't know that you actually wanted it. Journalists debase their profession when they let the people about whom they are reporting and their PR-department commandeer the reporting process to maximize the benefits for their clients.
I know it's a competitive marketplace, but the prevalence of it--pr-journalism and junk mail--seem to make a case for a clear market failure due to negative externalities (i.e., a product is over-produced because the full costs associated with it are not borne by the parties to the transaction).
Comments: Post a Comment