Tuesday, May 20, 2003
Alert Level Sponsorship
The Department of Homeland Security has sold the naming rights and color names for the Terror Alert level to Land's End for an estimated $34.6 million over 5 years. The new terror alert levels will be named, "Terror Alert Level, by Land's End" with the following coding system:
Today, the Departement of Homeland Security raised the Terror Alert Level by Land's End to Terra Cotta.
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